Friday, July 16, 2010

Pressed: Brian Lichtenberg for Forever 21

Laverne and Shirley, Abbott and Costello, Biggie and Jay-Z, who doesn't love a good collabo? In the fashion world designer collaborations are gaining popularity as the recessionista craves luxe for less. Camped out in groups and lined up for blocks shoppers are whipped into a fashion frenzy. It's a phenomenon I like to call Reduction Seduction, the irresistible lure of that discounted designer piece makes you stand in line for hours. Only satiated by your acquisition of that Cavalli dress or Jimmy Choo shoes, I speak from experience :)
Forever 21 is getting in on the fun offering a limited edition collection with designer Brian Lichtenberg. He's the designer behind some of Lady Gaga's most fierce looks, including the caution tape suit in the Telephone video. Look for the collection of T-shirts and tanks to hit stores sometime in August.

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