Designer Alison Pawling creates bags that are both functional and stylish. West/Feren is her colorful collection, named after her grandmothers, who are her two greatest design influences.
Pawlings use of vibrant colors and prints gives West/Feren boho chic appeal. There are also pieces that are understated enough for the consumer looking to build on their basics, such as clutches totes and shoulder bags. A personal favorite are the cross-body bags, which are availiable in assorted colors and feature a gold chain strap (how I love my chains!) and a printed flap. These fabulous bags are available at a reasonable price point, and as a gift to my freshinistas get 20% off when you use the code spring10. www.westferen.com Happy shopping! XOXO