Tuesday, March 9, 2010

BetweenTheLines: Coogi

Your eyes went wide the first time you caught sight of that colorful sweater and ladies where were you when you feel in love with the sweater dress version. Coogi was a brand made popular by Hip Hop in the eighties and nineties but it was around way before then. Started in 1969 as Cuggi in Australia by Jacky Taranto it was renamed as Coogi in 1987.
Recognized in rhyme by the Notorious BIG on his hit song One More Chance "I stay Coogi down to the socks" the trend exploded and the sweaters were everywhere you looked. The brand is currently experiencing a resurgence of popularity after struggling for some time. Like most trends Hip Hop makes it Haute!

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